“The brightest thunder-bolt is elicited from the darkest storm.“
-Charles Caleb Colton

 

Protect and Defend:  Crisis PR Training

Multi-family housing organizations are uniquely vulnerable to the worst possible events involving fire, flood and violence.  The very nature of apartment ownership and management involves the potential risk of property, income and brand strength through damaging events that unfold quickly and without warning. 

Most apartment communities provide housing to several hundred people or more, and every significant tragedy will affect not just one household, but many.  When the homes and lives of hundreds of people are disrupted for any reason, the news media become obliged to report the events as they learn about them, and continue coverage until the emergency is thoroughly investigated and resolved. 

Many executives and on-site personnel are unprepared to interact with the media when a crisis occurs.  Preparation is critical, especially at a time when your organization is legally vulnerable and your brand, your community and your reputation are on the line.  It pays to have advance training and knowledgeable resources on your side. 

Perfect Storm Communications offers media relations training for executive teams in preparation for media interaction, as well as crisis communications training for the on-site teams that are most likely to encounter media attention first hand.  Please contact us to learn more about how to prepare for the worst, educate your teams and protect your assets.